The prosperity of the industry is the premise for solving all rural problems. In order to implement the spirit of the Third Plenary Session of the 20th CPC Central Committee, understand the advantages and difficulties of the peanut industry in Junan, and accelerate the revitalization of rural industries, on July 22, the "Fragrant Overseas, Good Things' Peanuts" Practice Service Team of Bathers Future Agricultural Science and Technology College of Qingdao Agricultural University, led by Liu Lu, Secretary of the Youth League Committee of Bathers College, Zhang Hongrui, Lecturer of the School of Economics and Management (Cooperative College), and Li Shuai, Counselor, came to Jinsheng Grain and Oil Group, Junan County, Linyi City, and Kaibing Grain and Oil Food Co., Ltd. in Junan County, Junan County for field visits, visits, investigations, and discussions. Relying on the professional settings of the entire industrial chain of the college, we deeply understand the status of the peanut industry and import and export in Junan, and explore the "secret key" to the success of the peanut industry in Junan County, the hometown of peanuts.
High-standard planting, good quality peanuts
Leading agricultural industrialization enterprises are the main force leading the comprehensive revitalization of rural areas and the modernization of agriculture and rural areas, and are important entities driving the high-quality development of rural industries. As the "Hometown of Peanuts in China" with the highest peanut yield in the country, Junan County is known as the "Hometown of Peanuts in China". The land here not only gave birth to Junan peanuts, but also gave birth to a batch of high-quality grain and oil enterprises, one of which is Jinsheng Group.
Members of the practice team walked into the fields, visited the Jinsheng planting base, and inspected the peanut planting situation on the spot. Through the narration of Manager Sun of the group, the members of the practice group learned that Jinsheng Grain and Oil Group currently has more than 1,000 acres of peanut demonstration planting areas, and the mechanization, digitization and standardization of peanut planting are relatively high. With the "company + cooperative + farmer" model, it has driven the peanut planting of local farmers. At the same time, the base cooperates with scientific research institutes to develop and promote new high-yield and high-value-added peanut varieties, and promotes them to farmers after experimental research, so as to achieve a win-win development of farmers' income increase and quality upgrade.
Innovative technology promotes production and creates good quality of grain and oil
Led by Manager Zhang of Jinsheng Group, the practice team visited Jinsheng Grain and Oil Group. In order to maximize the value of peanuts, Jinsheng Group integrates multiple formats such as smart agriculture, scientific research, processing trade, cultural tourism, etc., to create a high-tech park for the entire industrial chain, and realize the close integration of the first, second and third industries.
During the visit, the members of the practice group learned that in order to further improve the production efficiency of peanuts and improve the quality of peanut oil products in the deep processing process, Jinsheng Group has created the internationally leading "Seven-Star Primary Pressing Process", which ensures the quality and nutrition of peanut oil without loss through seven processes such as magnetic color selection, ozone sterilization, intelligent baking, temperature pressing, quick freezing and fragrance condensation, low-temperature filtration, and nitrogen filling for preservation, so as to produce oil products with excellent color, aroma and taste. Manager Zhang of Jinsheng Group told the members of the practice group that the continuous innovation of peanut processing equipment has also greatly improved the quality of peanut products. In the screening process, Jinsheng Group currently promotes the use of X-ray foreign body detectors. This technology can effectively prevent and control foreign matter such as metal in peanut products to ensure product quality; the new equipment used to produce peeled peanut kernels - air compressors, after replacing traditional processes, can improve the color and quality of products while ensuring the rate of excellent products, and can be more recognized by customers. Scientific and technological innovation is an important driving force for agricultural development. With the continuous development of innovative processes, the overall level and competitiveness of the peanut processing industry will be further improved.
Facing opportunities and challenges, shaping good export quality
Junan peanuts are sold all over the country and exported to Russia, France, Dubai, Southeast Asia and other countries and regions. Kaibing Grain, Oil and Food Co., Ltd. is a leader in the export industry of Junan peanuts. The practice team visited the production workshop of Kaibing Grain, Oil and Food Co., Ltd. Through face-to-face discussions, the practice team learned that Kaibing Grain and Oil's products have crossed the ocean and are now mainly sold to Mexico, Canada, the Middle East, Southeast Asia, Eastern Europe and other countries, with an annual export volume of up to 150 million yuan. Behind this figure is the recognition and trust of countless consumers in the brand quality, and it is also a strong proof that Kaibing Grain and Oil shows the charm of Chinese food on the global stage. With advanced processing technology and a strict quality control system, Kaibing Grain, Oil and Food Co., Ltd. produces a series of delicious, safe and healthy peanut foods, which not only covers traditional categories such as peanut kernels and peanut fruits, but also continues to innovate and enrich product lines to meet the diverse needs of global consumers, and has strong competitiveness in the global peanut market. At the same time, the company also encountered challenges such as high costs, continuous growth in shipping costs, and difficulty in tax refunds. In response to the above problems, the practice team members put forward suggestions and opinions based on their own professional knowledge, such as further expanding the business scope, reducing the cost of peanut processing, improving export quality, and strengthening brand promotion, providing new ideas for Junan peanuts to "go global".
After the survey, the team members carefully sorted out the survey results, gave full play to the advantages of Sino-foreign cooperative education, and summarized and analyzed the advantages and disadvantages of Junan peanut export industry from an international perspective. They also put forward suggestions and opinions to promote the integrated development of the primary, secondary and tertiary industries, innovate R&D products and production technologies, improve e-commerce, especially cross-border e-commerce platforms, increase the brand awareness of peanut products, and expand the international influence of Junan peanuts with cultural guidance, so as to contribute youthful strength to promote the sustainable development of the peanut industry and help Junan peanuts enter the international stage.
The prosperity of the industry is the premise for solving all rural problems. In order to implement the spirit of the Third Plenary Session of the 20th CPC Central Committee, understand the advantages and difficulties of the peanut industry in Junan, and accelerate the revitalization of rural industries, on July 22, the "Fragrant Overseas, Good Things' Peanuts" Practice Service Team of Bathers Future Agricultural Science and Technology College of Qingdao Agricultural University, led by Liu Lu, Secretary of the Youth League Committee of Bathers College, Zhang Hongrui, Lecturer of the School of Economics and Management (Cooperative College), and Li Shuai, Counselor, came to Jinsheng Grain and Oil Group, Junan County, Linyi City, and Kaibing Grain and Oil Food Co., Ltd. in Junan County, Junan County for field visits, visits, investigations, and discussions. Relying on the professional settings of the entire industrial chain of the college, we deeply understand the status of the peanut industry and import and export in Junan, and explore the "secret key" to the success of the peanut industry in Junan County, the hometown of peanuts.
High-standard planting, good quality peanuts
Leading agricultural industrialization enterprises are the main force leading the comprehensive revitalization of rural areas and the modernization of agriculture and rural areas, and are important entities driving the high-quality development of rural industries. As the "Hometown of Peanuts in China" with the highest peanut yield in the country, Junan County is known as the "Hometown of Peanuts in China". The land here not only gave birth to Junan peanuts, but also gave birth to a batch of high-quality grain and oil enterprises, one of which is Jinsheng Group.
Members of the practice team walked into the fields, visited the Jinsheng planting base, and inspected the peanut planting situation on the spot. Through the narration of Manager Sun of the group, the members of the practice group learned that Jinsheng Grain and Oil Group currently has more than 1,000 acres of peanut demonstration planting areas, and the mechanization, digitization and standardization of peanut planting are relatively high. With the "company + cooperative + farmer" model, it has driven the peanut planting of local farmers. At the same time, the base cooperates with scientific research institutes to develop and promote new high-yield and high-value-added peanut varieties, and promotes them to farmers after experimental research, so as to achieve a win-win development of farmers' income increase and quality upgrade.
Innovative technology promotes production and creates good quality of grain and oil
Led by Manager Zhang of Jinsheng Group, the practice team visited Jinsheng Grain and Oil Group. In order to maximize the value of peanuts, Jinsheng Group integrates multiple formats such as smart agriculture, scientific research, processing trade, cultural tourism, etc., to create a high-tech park for the entire industrial chain, and realize the close integration of the first, second and third industries.
During the visit, the members of the practice group learned that in order to further improve the production efficiency of peanuts and improve the quality of peanut oil products in the deep processing process, Jinsheng Group has created the internationally leading "Seven-Star Primary Pressing Process", which ensures the quality and nutrition of peanut oil without loss through seven processes such as magnetic color selection, ozone sterilization, intelligent baking, temperature pressing, quick freezing and fragrance condensation, low-temperature filtration, and nitrogen filling for preservation, so as to produce oil products with excellent color, aroma and taste. Manager Zhang of Jinsheng Group told the members of the practice group that the continuous innovation of peanut processing equipment has also greatly improved the quality of peanut products. In the screening process, Jinsheng Group currently promotes the use of X-ray foreign body detectors. This technology can effectively prevent and control foreign matter such as metal in peanut products to ensure product quality; the new equipment used to produce peeled peanut kernels - air compressors, after replacing traditional processes, can improve the color and quality of products while ensuring the rate of excellent products, and can be more recognized by customers. Scientific and technological innovation is an important driving force for agricultural development. With the continuous development of innovative processes, the overall level and competitiveness of the peanut processing industry will be further improved.
Facing opportunities and challenges, shaping good export quality
Junan peanuts are sold all over the country and exported to Russia, France, Dubai, Southeast Asia and other countries and regions. Kaibing Grain, Oil and Food Co., Ltd. is a leader in the export industry of Junan peanuts. The practice team visited the production workshop of Kaibing Grain, Oil and Food Co., Ltd. Through face-to-face discussions, the practice team learned that Kaibing Grain and Oil's products have crossed the ocean and are now mainly sold to Mexico, Canada, the Middle East, Southeast Asia, Eastern Europe and other countries, with an annual export volume of up to 150 million yuan. Behind this figure is the recognition and trust of countless consumers in the brand quality, and it is also a strong proof that Kaibing Grain and Oil shows the charm of Chinese food on the global stage. With advanced processing technology and a strict quality control system, Kaibing Grain, Oil and Food Co., Ltd. produces a series of delicious, safe and healthy peanut foods, which not only covers traditional categories such as peanut kernels and peanut fruits, but also continues to innovate and enrich product lines to meet the diverse needs of global consumers, and has strong competitiveness in the global peanut market. At the same time, the company also encountered challenges such as high costs, continuous growth in shipping costs, and difficulty in tax refunds. In response to the above problems, the practice team members put forward suggestions and opinions based on their own professional knowledge, such as further expanding the business scope, reducing the cost of peanut processing, improving export quality, and strengthening brand promotion, providing new ideas for Junan peanuts to "go global".
After the survey, the team members carefully sorted out the survey results, gave full play to the advantages of Sino-foreign cooperative education, and summarized and analyzed the advantages and disadvantages of Junan peanut export industry from an international perspective. They also put forward suggestions and opinions to promote the integrated development of the primary, secondary and tertiary industries, innovate R&D products and production technologies, improve e-commerce, especially cross-border e-commerce platforms, increase the brand awareness of peanut products, and expand the international influence of Junan peanuts with cultural guidance, so as to contribute youthful strength to promote the sustainable development of the peanut industry and help Junan peanuts enter the international stage.
