On August 31, 2025, the 2025 Peanut Industry Transformation and Upgrading Innovation Conference with the theme of "Revitalizing and Revitalizing" and the Moderate Processing High Oleic Acid Peanut Oil Group Standard and Jinsheng Rouxiang Peanut Oil Appraisal Conference were grandly held in Junan, Shandong. As a key event to implement the national food security strategy and promote the high-quality development of the oil industry, this conference brings together government leaders, academicians of the Chinese Academy of Sciences and the Chinese Academy of Engineering, research scholars, industry representatives, and partners from the entire industry chain of Jinsheng Peanut. With a four-dimensional linkage model of "standard release+new product debut+strategic signing+leading forum", it injects new momentum into the transformation and upgrading of the peanut industry, and plays a new strong voice for the innovative development of the grain and oil industry.

　　During the on-site visit and new product appraisal session, attending leaders, experts, and partners visited the Jinsheng Peanut Industry Park to visit the Jinsheng Peanut Culture Museum, Jinsheng Brand and E-commerce Logistics Center, R&D Center, Peanut Intelligent Factory, and Special Exhibition Experience Center. They also visited the national exhibition center; The 14th Five Year Plan; At the key R&D project new product appraisal meeting, four new products of Jinsheng Group, including high oleic acid soft fragrant peanut oil, soft fragrant peanut oil, organic peanut oil, and virgin peanut oil, were appraised. After identification, the above four products have excellent characteristics such as soft and fragrant flavor, mellow taste, and resistance to frying and stir frying. The overall technology of the results has reached the international leading level.

　　At the Peanut Industry Transformation and Upgrading Innovation Conference, Youth League Logo and New Product Launch Conference, Wang Yinghai, Deputy Mayor of Linyi Municipal Government and Chief of the City's Fine Grain and Oil and Deep Processing Industry Chain, Li Wei, Deputy Secretary of Junan County Committee and County Government County Mayor, He Dongping, President of the Oil and Fat Branch of the China Grain and Oil Society and Professor of Wuhan Light Industry University, and Gao Guanyong, Chairman and General Manager of Jinsheng Group, delivered speeches respectively.

　　Under the joint witness of the attending guests, the group standard release ceremony for "Moderate Processing of High Oleic Acid Peanut Oil" was held grandly. Liu Yuanfa, Executive Deputy Director of the National Key Laboratory of Food Science and Resource Mining at Jiangnan University, interpreted the standard content, and Liu Jingjing, Deputy Secretary General of the China Light Industry Federation, congratulated through video link.

　　The formulation and release of this group's standards have filled the gap in the standardization of moderate processing of high oleic peanut oil, which is of great significance for improving product quality, guiding consumer health, and promoting industry technological upgrading.

　　At the Peanut Industry Transformation and Upgrading Innovation Forum, academicians and experts conducted in-depth discussions: Academician Sun Baoguo focused on the "coordinated development of food flavor and health" and proposed innovative paths for the future oil industry; Academician Zhang Xinyou emphasized the supporting role of high-quality peanut varieties at the source of the industry chain, focusing on the cultivation of high-quality peanut varieties; Industry expert Liu Yuanfa interprets the new technology of 6M processing of flavor oils and fats, providing technical reference for enterprise process upgrading. The forum is hosted by Cui Bo, Dean of the School of Food Science at Qilu University of Technology. It deeply integrates cutting-edge viewpoints with practical cases, providing a dual support of "theory+technology" for the innovative development of the peanut industry.

Jinsheng Group launched a series of new products, including Jinsheng Rouxiang Peanut Oil, Omega-369 Vegetable Oil, Jinsheng Health Food, and Peanut Products, at the conference. Vice General Manager Zou Yefei of the group conducted product promotion on site, comprehensively explaining the core competitiveness of Jinsheng's new products from raw material traceability, process innovation to health benefits.

The conference held signing ceremonies for the transformation of achievements between Jiangnan University and Jinsheng, the comprehensive strategic cooperation between Wuxi Jiangnan Future Food Research Institute and Jinsheng, the cooperation between Guangming Group and Jinsheng, and the cooperation with distributors, marking Jinsheng's solid steps in the integration of industry, academia, and research and market expansion.

　　The conference luncheon also included exciting new product shows, dance performances of "Peanut Ballad", songs of "Brilliant Future" and "Never Forget Our Original Aspiration", sand painting performances, peanut sprout cooking demonstrations, and multiple rounds of lottery interactions, creating a lively and harmonious atmosphere on site.

　　This conference is not only a grand event for the peanut industry, but also a vivid practice for Chinese grain and oil enterprises to implement national strategies and promote industrial upgrading. In the future, Jinsheng will focus on the strategic layout of national food security and health industry, build standardized and large-scale planting bases from the source, and consolidate the quality foundation of the entire industry chain; Upgrade the entire process of digital intelligent production line, driving the transformation of traditional processes towards modernization and efficiency through technological innovation; Deepen the deep cooperation between industry, academia and research, focus on the research and development of functional and nutritional peanut products, and seize the technological high ground in the field of healthy food. Continuously promote the deep integration of peanut primary, secondary, and tertiary industries, and make every effort to build a leading high-tech industrial park for the entire peanut industry chain in China. With high-quality peanut oil, functional peanuts and catering food, and high value-added biological health food as the core product matrix, we aim to achieve the goal of "improving the quality and increasing income of the primary industry, upgrading the efficiency of the secondary industry, and empowering the value-added of the tertiary industry", and effectively fulfill our corporate mission of "serving the people and giving back to society". We will contribute greater strength to promoting the high-quality development of China's peanut industry and supporting the comprehensive revitalization of rural areas!