On December 16, Jinsheng Food Marketing Co., Ltd. held the 2018 National Outstanding Distributors Annual Meeting with the theme of "Co-discussion, Co-construction, and Win-win" in Junan, Shandong. Nearly 200 Jinsheng dealers and cooperation partners from across the country Partners, outstanding business representatives and more than 20 media attended the feast. At the meeting, Jinsheng released its brand upgrade strategy, 2019 marketing plan and three new small-packaged edible oils, and signed a 2019 agency agreement with dealers to work together to win the future.
More than 70 years of experience in the peanut industry, and won the title of China's Well-known Trademark
At the meeting, Jinsheng released the brand upgrade strategy and the brand positioning of "Example of High-Quality Peanut Oil", and shared with dealers the good news that the Jinsheng trademark has been certified as "China's Well-known Trademark".
Over the years, Jinsheng people have been adhering to the core values of "being honest and doing things with integrity" and have implemented the business philosophy of "making products first, building character first, and doing good oil will bring good rewards" in product production and brand building. In August 2018, the Jinsheng trademark was recognized as a "Well-known Trademark in China" by the Trademark Office of the State Intellectual Property Office. This honor is the second time it has been recognized by a national authoritative organization after winning the titles of "National First Safe Oil" and "National Green Food". The title of "China's Well-known Trademark" is the highest certification in the field of Chinese trademarks, and it also symbolizes that the Jinsheng brand has reached a new level.
Lay out the entire peanut industry chain system to facilitate the conversion of old and new growth drivers
During the annual meeting, dealers from all over the country visited the Jinsheng Peanut Technology Industrial Park, which is under construction, to witness the new Jinsheng in the new era.
According to Zou Yefei, general manager of Jinsheng Food Marketing Co., Ltd., a subsidiary of Jinsheng Group, Jinsheng Peanut Science and Technology Industrial Park was invested and constructed by Jinsheng Group in May 2018, with a total investment of 1.17 billion yuan and an area of 1,000 acres (including peanuts). Experimental planting base), with a construction area of 160,000 square meters, to build high-end peanut oil, specialty vegetable oil, peanut products and agricultural specialty food processing, plant extraction, e-commerce building, peanut museum, technology research and development center, warehousing and logistics distribution with an annual output of 600,000 tons It is a high-tech park that closely integrates primary, secondary and tertiary industries such as the center, peanut experimental planting base and ecological sightseeing agriculture.
Determined to be a model of high-quality peanut oil, three new products are released
n the new product release phase that has attracted much attention and anticipation from dealers, Jinsheng grandly launches three sincere products: Jinsheng original virgin peanut oil, Jinsheng original virgin high-oleic acid peanut oil and "Jinsheng Jiaxian" high-quality catering peanut oil. Let all partners and customers see opportunities for steady development and have full confidence in the future market.
Jinsheng original virgin peanut oil restores the taste of hometown.
Jinsheng virgin virgin high oleic acid peanut oil, the "gift oil of love" for your family.
inshengjiaxiang's high-quality catering peanut oil defines a new standard for catering edible oils.
Let’s discuss brand development together, build a path of growth together, and win the fruits of success together. 2019 will be the first year for Jinsheng to fully focus on marketing and brand building. Carrying forward the past and opening up the future, Jinsheng will enter a new development period.
