In order to speed up the pace of enterprise brand building and learn from the brand building methods of well-known domestic enterprises, on October 10, 2013, a group of 40 middle-level and above managers from various companies and departments of Jinsheng Group visited Qingdao Haier and Tsingtao Brewery Group to visit and study. In the morning, I visited Haier University, product assembly line, innovative life exhibition, and Haier Culture Exhibition to have a glimpse of the rise of the Haier Group brand. In the afternoon, by visiting the Tsingtao Beer Museum, we learned about the cultural deposits of Tsingtao Beer’s 110-year development history.

   Through this study, we are deeply aware of the importance of "quality promotes the enterprise" and "innovation promotes the enterprise". In future work, we will adhere to the quality management concept of "food safety is more important than Mount Tai" and "innovate every day, work hard every day". The enterprise spirit of "pursuing excellence in everything". The brand development road of "Jinsheng" has just started. It needs to start from you, from me, and from bit by bit. Let us work together to make unremitting efforts to "build the Jinsheng brand and create a century-old enterprise" hard work and struggle!