1. Core culturep: Integrity, Charity, Quality, Innovation, Autonomy, Civilization, Responsibility, Mission.

2. Enterprise mission: Industry for the people, return to society.

3. Strategic objective: Build Jinsheng brand and a century old enterprise.

4. Enterprise vision: Become diversified large group enterprises of the most influential brand in China's cereals and oils industry.

5. Enterprise policy: Survive by quality and develop by science and technology

6. Business philosophy: Do the character first, then the product; Only through good products can have us good returns.

7. Quality standard: High quality products ensure 100% concentration, 100% safety, 100% health.

8. Core values: Be a honest man, do the rightful thing.

9. Enterprise spirit: Innovate work every day, pursue excellence in everything.

10. Factory training: Diligence to create brilliance, development beyond the dream.

11. Work style: vigorous, fast and efficient.

12. Personnel Concept: Make full use of talents and appoint people on their merits.

13. Jinsheng oath: Be loyal to Jinsheng and perform duties;Be a honest man, do the rightful thing; pursuit of excellence; Work creatively and pursue excellence.

14. The way of Jinsheng difference development:

Characteristic culture leading ,

integrity builds morality and cultivate people;

System and mechanism are advanced,

responsibility, rights and obligations are combinated;

Peanut chain is deep and wide,

primary industry, secondary industry and tertiary industry are Integrated developing;

To be professional, excellent and strong,

create high-end brand.